GIANT CITY OF CARDS – LEXUS ES

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Bryan Berg was enlisted by Lexus and its ad agency, Team One, to build a cityscape of cards on and around a Lexus ES for the ad above, to show how smoothly the ES engine runs. It took Berg 18 days and 108,864 cards to create that environment. Viewers might not realize that the cardstacking was done for real, so at the end of the spot, they’re directed to Lexus.com/cards, where a behind-the-scenes video explains the whole process. It must have sucked when the driver closed the door and caused the whole thing to collapse.

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