Stickybits, claims to be “a fun and social way to attach digital content to real world objects” which sounds very interesting. Imagine the possibilities for on-pack promotions – buy a can of Coke, scan the barcode, and a whole range of digital/exclusive content (photos, videos, music etc) is automatically delivered direct to your mobile phone. Scan a cereal box barcode and get recipes, attach a video to a birthday card (Stickybits also allow you to print your own unique barcodes for personal use). It all sounds great, but there’s a massive barrier, the consumer needs to download the app in order to get the content. Will apps like this ever replace the simple mechanic of a text message?