Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide, has just published an interesting research report on the future of selling. Based on insights from 1000 sales professionals across the world, the report outlines the future of selling with 6 key guidelines, all relevant to social commerce.
1. Adapting to the New Buyer Journey
2. Use Online Content as Digital Bait
3. Develop New Listening Skills: Digital Footprints
4. Future-proof Marketing Skills with Behavioural Economic
5. Learn a New Way to Sell: Social Selling
6. Sales and Marketing as Partners not Opponents
Via Dr Paul Marsden