Category Archives: Brand Experience

LYNX Anarchy: The World’s First Invisible Ad

People passing by a street in Sydney were handed polarised glasses which unlocked the content of the invisible screens, upon which the visuals couldn’t be seen by the naked eye. And in typical Lynx fashion, the content was out there, with couples making out and random dogs swimming in a room of water! Created by  Soap Creative.

Found on Digitalbuzzblog

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The Watermark Project

How do you change perception of a billion dollar company? Not with advertising but by changing the very interface that made them less than popular in the first place. By changing their product.
This is the first work that R/GA London has done for one of its newest clients, Getty Images.

Coca Cola Content 2020

 

Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands.

 

Animation by http://www.cognitivemedia.co.uk/

Samsung stepping up in the un-boxing experience

[vimeo http://vimeo.com/26489936 w=580&h=326]

Most phones come with flimsy manuals with complicated language and jargon. These books, which can live on a bookshelf actually contain the phone.
Each page reveals the elements of the phone in the right order, helping the user to set up the sim card, the battery and even slide the case onto the phone.

The second book is the main manual – the phone actually slots into this and becomes the center of attention.
Arrows point to the exact locations the user should press, avoiding confusion and eliminating the feeling of being lost in a menu.

Check out our other work here: vitaminsdesign.com

Video: Ninian Doff, niniandoff.com

Music: Plink, Plank, Plunk by Leroy Anderson

Via @CreativeSocial

@tweetalondoncab

Simply follow @tweetalondoncab and when you want a cab just DM them stating pick-up time, location, destination and your phone number. A TLC representative will reply via DM and the booking will be confirmed. The driver will then call you when he/she arrives.

Via http://www.rubbishcorp.com

Site inspire

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Intel’s Virtual Footwear Wall for Adidas Turns Boutiques Into Shoe-topias

Intel partnered with Adidas to show off what the wall might look like, and the results are pretty sweet. Designed by U.K. shop Start Creative, the wall renders products in 3-D, and allows a shopper to spin and zoom in on the shoes, and call up specs from a touch-screen display. Particularly hot models, like the company’s F50 soccer shoe, have accompanying video and relevant information (like the fact that F50-clad feet scored 44 goals in last year’s World Cup).

Via Fast Company

Want to attach content to barcodes?


Stickybits
, claims to be “a fun and social way to attach digital content to real world objects” which sounds very interesting. Imagine the possibilities for on-pack promotions – buy a can of Coke, scan the barcode, and a whole range of digital/exclusive content (photos, videos, music etc) is automatically delivered direct to your mobile phone. Scan a cereal box barcode and get recipes, attach a video to a birthday card (Stickybits also allow you to print your own unique barcodes for personal use). It all sounds great, but there’s a massive barrier, the consumer needs to download the app in order to get the content. Will apps like this ever replace the simple mechanic of a text message?

Lean Mean Fighting Machine – Another knockout punch

Vodpod videos no longer available.

Creative showcase winner, September 2009. Watch the video. It’s a great campaign.

more about “Lean Mean Fighting Machine“, posted with vodpod

AUGMENTED REALITY FROM GE

The GE site is also beautifully executed, great motion graphics/design and illustrated storytelling.

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