Category Archives: Original

The Watermark Project

How do you change perception of a billion dollar company? Not with advertising but by changing the very interface that made them less than popular in the first place. By changing their product.
This is the first work that R/GA London has done for one of its newest clients, Getty Images.

Samsung stepping up in the un-boxing experience

[vimeo http://vimeo.com/26489936 w=580&h=326]

Most phones come with flimsy manuals with complicated language and jargon. These books, which can live on a bookshelf actually contain the phone.
Each page reveals the elements of the phone in the right order, helping the user to set up the sim card, the battery and even slide the case onto the phone.

The second book is the main manual – the phone actually slots into this and becomes the center of attention.
Arrows point to the exact locations the user should press, avoiding confusion and eliminating the feeling of being lost in a menu.

Check out our other work here: vitaminsdesign.com

Video: Ninian Doff, niniandoff.com

Music: Plink, Plank, Plunk by Leroy Anderson

Via @CreativeSocial

Google Art Project

Explore museums from around the world, discover and view hundreds of artworks at incredible zoom levels, and even create and share your own collection of masterpieces.

@tweetalondoncab

Simply follow @tweetalondoncab and when you want a cab just DM them stating pick-up time, location, destination and your phone number. A TLC representative will reply via DM and the booking will be confirmed. The driver will then call you when he/she arrives.

Via http://www.rubbishcorp.com

BCKCHNL – From Nation

BCKCHNL (short for Back Channel) is a super simple Twitter search app from Nation. Built with ’2nd Screens’ in mind, so whether that’s monitoring a hash-tag you’re interested, or following a specific keyword. The app uses javascript to constantly refresh the feed with new results so past the initial search it’s essentially a passive experience of watching the tweets roll by. “We wanted a simple clean interface that worked across big screens, projections, tablet devices and mobile devices alike”

Perfect for keeping up with the XFactor slag match.

Antwerp Zoo campaign

Just saw this on Creative Social. From Boondoggle in Belgium (The people who gave us Banner Concerts).

Want to attach content to barcodes?


Stickybits
, claims to be “a fun and social way to attach digital content to real world objects” which sounds very interesting. Imagine the possibilities for on-pack promotions – buy a can of Coke, scan the barcode, and a whole range of digital/exclusive content (photos, videos, music etc) is automatically delivered direct to your mobile phone. Scan a cereal box barcode and get recipes, attach a video to a birthday card (Stickybits also allow you to print your own unique barcodes for personal use). It all sounds great, but there’s a massive barrier, the consumer needs to download the app in order to get the content. Will apps like this ever replace the simple mechanic of a text message?

It’s a clock. But humanised.

In a world obsessed by accuracy, human beings are the weakest link. We’ve invented machines that are more precise than we can relate to.

It’s a Clock humanises the measurement of time to provide us with a scale more suited to the realities of life.

Wonderwall – I could play with this all day

A portfolio for an interior design firm called……Wonderwall

Lean Mean Fighting Machine – Another knockout punch

Vodpod videos no longer available.

Creative showcase winner, September 2009. Watch the video. It’s a great campaign.

more about “Lean Mean Fighting Machine“, posted with vodpod

SOUL IN THE STREETS

SOUL IN THE STREETSOasis have just released this HD documentary online, billed as ‘Dig Out Your Soul In The Streets‘. The black-and-white footage was shot by The Malloys, who have more famously directed videos for The White Stripes.

The video, which lasts 18 minutes, follows Oasis in New York during September 2008 shortly before they delivered their ‘Dig Out Your Soul’ album. We see the band teaching street musicians how to play several of the band’s latest tracks. A very original idea.