How do you change perception of a billion dollar company? Not with advertising but by changing the very interface that made them less than popular in the first place. By changing their product.
This is the first work that R/GA London has done for one of its newest clients, Getty Images.
Most phones come with flimsy manuals with complicated language and jargon. These books, which can live on a bookshelf actually contain the phone.
Each page reveals the elements of the phone in the right order, helping the user to set up the sim card, the battery and even slide the case onto the phone.
The second book is the main manual – the phone actually slots into this and becomes the center of attention.
Arrows point to the exact locations the user should press, avoiding confusion and eliminating the feeling of being lost in a menu.
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Video: Ninian Doff, niniandoff.com
Music: Plink, Plank, Plunk by Leroy Anderson
Stickybits, claims to be “a fun and social way to attach digital content to real world objects” which sounds very interesting. Imagine the possibilities for on-pack promotions – buy a can of Coke, scan the barcode, and a whole range of digital/exclusive content (photos, videos, music etc) is automatically delivered direct to your mobile phone. Scan a cereal box barcode and get recipes, attach a video to a birthday card (Stickybits also allow you to print your own unique barcodes for personal use). It all sounds great, but there’s a massive barrier, the consumer needs to download the app in order to get the content. Will apps like this ever replace the simple mechanic of a text message?
Oasis have just released this HD documentary online, billed as ‘Dig Out Your Soul In The Streets‘. The black-and-white footage was shot by The Malloys, who have more famously directed videos for The White Stripes.
The video, which lasts 18 minutes, follows Oasis in New York during September 2008 shortly before they delivered their ‘Dig Out Your Soul’ album. We see the band teaching street musicians how to play several of the band’s latest tracks. A very original idea.