Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands.
Animation by http://www.cognitivemedia.co.uk/
Within this illustration (by Peter Jaworowski, Executive Creative Director & Michal Lisowski, Lead Artist @ Ars Thanea) are 20 references to events that took place online in 2011. Although this isn’t a competition they do have a few signed limited edition prints to give away. Follow them on Twitter and tweet a link to the picture using the hashtag #20things. They’ll randomly pick a couple of lucky people each day. To help you along, they’ll release clues over the coming days.
Perfect for keeping up with the XFactor slag match.
Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide, has just published an interesting research report on the future of selling. Based on insights from 1000 sales professionals across the world, the report outlines the future of selling with 6 key guidelines, all relevant to social commerce.
1. Adapting to the New Buyer Journey
2. Use Online Content as Digital Bait
3. Develop New Listening Skills: Digital Footprints
4. Future-proof Marketing Skills with Behavioural Economic
5. Learn a New Way to Sell: Social Selling
6. Sales and Marketing as Partners not Opponents
Via Dr Paul Marsden